In 2025, one of the most talked-about watch releases remains the Swatch x Blancpain Fifty Fathoms. As a follow-up to the viral Swatch x Omega Moonswatch, this collaboration between the playful Swiss brand Swatch and luxury dive watch maker Blancpain has taken over collector circles and resale markets alike.

But is it a true affordable luxury watch or just another overhyped fashion drop? In this review, we dive into everything you need to know before you buy.

What Is the Swatch x Blancpain Watch?

First released in 2023, the Swatch x Blancpain Fifty Fathoms Bioceramic collection is a tribute to the original Fifty Fathoms — a dive watch icon from 1953. This modern Swatch version brings the design to the masses with:

• Swiss-made automatic Sistem51 movement

• An impressive 91-hour power reserve

• Bioceramic case (Swatch’s sustainable material blend)

• Eye-catching designs themed around the world’s oceans

At a price under £500, it promises luxury-inspired specs at entry-level prices.

Why the Swatch x Blancpain Is So Popular in 2025

1. Iconic Design, Affordable Execution
The Blancpain Fifty Fathoms is one of the most celebrated dive watches ever made, with prices exceeding £10,000. This collab offers a similar aesthetic for a fraction of the cost — without sacrificing uniqueness.

2. Limited Availability
Swatch does not sell this collection online or in every store, making it difficult to find. This scarcity fuels resale demand and gives the watch a cult following.

3. Value in Design & Functionality
With its colorful straps, ocean-inspired casebacks, and lightweight feel, it offers both visual impact and mechanical depth — especially for new collectors.

4. It’s a Trend-Driven Collector’s Item
In 2025, watches aren’t just timepieces — they’re fashion statements. The Swatch x Blancpain delivers on both performance and style.

Downsides and Criticism: Overhyped or Valid?

While this collaboration has received praise, some drawbacks exist:

• Purists push back: Critics argue that putting the Blancpain name on a plastic watch undermines the brand’s luxury heritage.

• Not ISO-certified for deep diving: Despite its Fifty Fathoms inspiration, it’s not a tool watch for professional divers.

• Possible resale plateau: As availability slightly improves, resale prices may soften.

Still, these drawbacks haven’t stopped the watch from gaining momentum.

Is the Swatch x Blancpain Worth It in 2025?

Here’s why collectors still say yes:

• High resale value — Especially for limited colors like Arctic Ocean and Indian Ocean

• Gift-worthy design — Affordable, stylish, and conversation-starting

• Easy entry into luxury collecting — A Swatch watch that carries the Blancpain name is a strong first purchase for newcomers

• Strong online demand — With no online sales from Swatch, the secondary market

Shop The Swatch x Blancpain collection 

All orders are shipped within 48 hours.